Positive media coverage is one of the best ways to promote the non-stop fun, amazing opportunities and tangible benefits today’s girls experience in Girl Scouting. When we share our Girl Scout news and activities it:
At Girl Scouts of Maine, we do our best to report stories, latest news and important information relating to Girl Scouting statewide. But, with over 12,000 girl and adult members, it's not easy to issue media releases on all the awesome activities every Girl Scout is doing across the state. That’s where YOU come in! You can promote your Girl Scout news and activities in local media.
This Girl Scouts of Maine Press Release Toolkit is designed to support you in your efforts and provides useful information. If you have questions or need help, please contact Laura Genese, Marketing and Communications Director, at firstname.lastname@example.org or 888-922-4763.
What is news?
The most important question to ask before you write a release is: IS IT NEWS? While many of your Girl Scout activities are interesting, not all are going to be newsworthy. Reporters and editors are inundated with press releases and they’re going to review your submission for its news value to determine whether or not it gets into their publication. On the other hand, don't sell yourself short... you might think a news outlet isn't interested in your event or story but you really never know. It never hurts to reach out and suggest coverage.
Including a picture with your release increases the chances that your news will get printed! Here are some helpful tips: